Duplicating links in emails

Take a look at this email from Dribbble - do you see anything fishy?

No? Well there's nothing malicious about it of any sorts, and on the surface it seems like there's nothing out of the ordinary here. However, if you click on any two of the links, you might find that they both lead to the same place - an article on the Dribbble website.

This is the same article mind you, with 4 different anchors placed spread out to cover different audiences. It's an interesting marketing strategy to get more clicks on your article - making sure you appeal to different interests. For example, people might be interested in having how to convey their creative vision or working on their own About me sections but not everyone may be necessarily interested in a complete article.